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Public Opinion Research

In 2018, LMIC launched a major public opinion research project to better understand the diverse labour market information needs of Canadians. We surveyed over 20,000 individuals and organizations to better understand what information they use to make their education, workplace and career decisions.

We want to ensure that Canadians have the data and insights they need to make informed decisions regarding their education plans, careers, organizations and lives. One of our first activities was to discover what types of information are most meaningful to Canadians when making these tough decisions.

Survey results by population group

The Population Groups Dashboard summarizes the responses of over 20,000 individuals in Canada about their sources, needs, uses and challenges when finding and using labour market information. It is the first interactive tool resulting from LMIC’s public opinion research.

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47%
of youth not in employment, education or training respondents said finding LMI is easy.
58%
of youth not in employment, education or training respondents said it is not difficult to understand LMI.
91%
of youth not in employment, education or training respondents said LMI is impactful.

Top 4 Labour Market Information Needs

What job is right for me
42%
Jobs that match my experience
34%
Wages
34%
Benefits
31%

Top 4 Challenges in Finding LMI

25%
Not relevant to me
22%
Did not find the information I was looking for
20%
Hard to understand
18%
No geographic-specific information

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