We approach our work with an understanding that, for our insights to be impactful, they must be timely, relevant and accessible to consumers, users and other providers of labour market information and respond to their needs and demands.

We are committed to providing labour market information and insights that respects the diversity of perspectives and needs that prevail across Canada. To that end, we believe that our best work comes through leveraging existing efforts in the collection, analysis and distribution of labour market information through collaboration, and harnessing the experience, expertise, creativity and resources of all individuals, partners, governments, agencies and stakeholders.

We lead with integrity through a relentless focus on quality and reliable labour market information and insights. Our approach is anchored in respect and understanding for the importance of openness and transparency in what we do and how. We strive to ensure our efforts and outputs are fair, balanced, unbiased and objective.

We are committed to developing and embracing innovative ideas, new methods and new platforms through our collaborative and inclusive efforts. We will strive to build upon and add value to existing labour market information activities with the goal of being responsive to the diverse needs of Canadians and to reach and interact with them in ways that are impactful and meaningful. We will put in place measures and mechanisms to ensure we continuously evolve and improve as an organization.