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Public Opinion Research

In 2018, LMIC launched a major public opinion research project to better understand the diverse labour market information needs of Canadians. We surveyed over 20,000 individuals and organizations to better understand what information they use to make their education, workplace and career decisions.

We want to ensure that Canadians have the data and insights they need to make informed decisions regarding their education plans, careers, organizations and lives. One of our first activities was to discover what types of information are most meaningful to Canadians when making these tough decisions.

Survey results by region

The Pan-Canadian Dashboard summarizes the responses of over 15,000 Canadians from every province and territory about their sources, needs, uses and challenges when finding and using labour market information. It is the third interactive tool resulting from LMIC’s public opinion research.

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Provinces and Territories

Demographics

Gender

Age

Urban/Rural

51%
of these respondents use LMI
64%
of these respondents felt LMI was easy to understand
83%
of these respondents said LMI was impactful
52%
of these respondents felt finding LMI was easy

LMI Challenges

None
26.2%
Not relevant to me
23.8%
No insights about the future
22.9%
No job-specific information
19.3%
Information doesn't exist
19.1%
Outdated information
18.7%
No geographic-specific information
18.1%
Hard to understand
16.9%
No industry-specific information
15.1%
Other
3.1%

Sources of LMI

Job advertisement website (Monster, Indeed, Workopolis etc.)
42.1%
Friends/family
40.8%
Government of Canada Job Bank
29.3%
Employers
27.7%
Social media
27.5%
Employment agency/organization website or publication
24.6%
Provincial/territorial government website
18.3%
News media website or publication
16.4%
Statistics Canada website
15.5%
Third party (consulting firm etc.) website or publication
15.5%
Other government of Canada website
14.8%
Industry associations
13.6%
Municipal (city) website
13.3%
Not-for-profit/charity/settlement organization website
7.2%
Other
6.3%
None of the above
6%

LMI Needs

Wages
61.4%
Skill requirements
47.9%
Benefits
39.9%
Workplace environment
35.3%
Certifications
32.9%
Current job openings
25.7%
Cost of living
25.1%
Future job openings
23.9%
Transferability of skills
21.6%
Where to get training
15.5%
Technologies impacting jobs
11.1%
Self-employment information
10.9%
Specific business sector conditions
10.3%
Laws and regulations
8.1%
None
7.6%
Other
3.4%

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