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Public Opinion Research

In 2018, LMIC launched a major public opinion research project to better understand the diverse labour market information needs of Canadians. We surveyed over 20,000 individuals and organizations to better understand what information they use to make their education, workplace and career decisions.

We want to ensure that Canadians have the data and insights they need to make informed decisions regarding their education plans, careers, organizations and lives. One of our first activities was to discover what types of information are most meaningful to Canadians when making these tough decisions.

Results by population group
Results by employer
Results by region

Survey results by employer

The Employer Dashboard summarizes the responses of nearly 3,000 Canadian employers about their sources, needs, uses and challenges when finding and using labour market information. It is the second interactive tool resulting from LMIC’s public opinion research.

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Firm Size

Basic Sector

Detailed Sector

49%
of these respondents use LMI as part of their human resources management
44%
of these respondents felt LMI was easy to understand
76%
of these respondents said LMI was impactful
38%
of these respondents felt finding LMI was easy

Types of LMI Sought

Availability of potential applicants by field or occupation
14.7%
Benefits by occupation
12.4%
Emerging skill sets
8.4%
Employment and unemployment rates by field or occupation
10.5%
Gender representation / minority representation
2.7%
Graduation rates by field
5.8%
Immigration outlook and regulation
2.8%
Labour law and regulation
17.6%
Labour market and shortages outlook
8.4%
Skill set and level of graduates by field
9.9%
Wages by occupation
23.9%
None
45.8%

Sources of Labour Market Information

Academic research
10.6%
Industry association(s)
20.7%
Industry/sector council(s)
12.6%
Not-for-profit research organization(s)
14.2%
Online/print media
19.7%
Other Government of Canada sources
21.5%
Provincial government sources
32.0%
Research commissioned by your organization
14.4%
Research conducted directly by your organization
18.0%
Statistics Canada
36.0%
Traditional and/or online search/placement firm(s)
20.0%
None of the above
18.9%

Human Resource Activities

Determine training
27.0%
Develop job description
38.6%
Learn about available labour pools
16.8%
Navigate immigration systems
9.6%
Plan employees' replacement
19.4%
Set wage rates and benefits
45.9%
Understand legal requirements
30.2%
None of the above
18.6%

Human Resource Challenges

Developing careers
21.3%
Diversifying the workforce
14.2%
Expanding workforce
21.2%
Finding qualified or skilled workers
44.5%
Meeting changes because of new regulations or other business practices
18.3%
Offering competitive wages
37.3%
Planning succession
18.3%
Retaining employees
48.5%
Upgrading skills for frontline, production staff
23.4%
Upgrading skills for supervisors, managers
28.3%
No challenges
7.0%

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