Director of Communications
Jessica Perreault
With deep experience in strategic communications and marketing, Jessica leads LMIC’s efforts to communicate its mission of empowering Canadians with high-quality labour market information. She develops and leads the execution of strategies to engage diverse audiences, including government stakeholders, employers, workers, researchers, and policymakers.
Jessica brings a wealth of expertise in digital engagement, branding, and multi-channel communications. Prior to joining LMIC, she worked with mission-driven organizations across North America, where she successfully implemented strategies that increased brand visibility and drove sustainable growth.
Outside of work, Jessica can be found spending time in nature with her husband and three cattle dogs, reading, cooking, and gardening. Her guilty pleasure is anything and everything pop-culture related.
Recently Added
If You Do What You Love, Will the Money Follow?
Choosing a career can be a daunting task. Much like trying to define “success,” it can mean different things to different people. For some, it’s about passion. Proverbial advice such…
What Does an Annual Report Say About an Organization?
Why Annual Reports? I recently caught up with a good friend who I met years ago at the OECD. We got to talking about the culture of reports in today’s…
Going Global with Big Data
Across the world, skills are one of the biggest data gaps in labour market information (LMI). In addition to being difficult to identify and measure, skills are not clearly defined. As we noted…
The Young and not so Restless: Breaking Misconceptions About NEET Youth
What are the challenges faced by youth who are not in school or part of the labour market? This is a question we are still grappling with despite historically low…
LMI Insights Report no. 18, Education and Labour Market Longitudinal Platform 2.0: Exponential Potential
A review of Statistics Canada’s release of new administrative data on apprentice, college and university student loans and grants. These are now available in the Education and Labour Market Longitudinal…